O l é A d v e r t i s i n g , I n c
Olé Advertising, Inc. has an advanced, creative approach towards successfully and profitably helping companies increase a share of the largest minority majority market in the US.
According to the 2010 US Census, Hispanics accounted for 16% of the total US population. There are 50.5 million Hispanics in the US, not including the 4 million on the Island of Puerto Rico. This is an increase from 35.3 million in 2000 when Hispanics accounted for only 13% of the total population; an increase of 15.2 million between 2000 and 2010.
By the year 2020 or sooner there will be an estimated 80 million Hispanics (18%) that will make up the total US population. By 2050, it is estimated that the Hispanic population will grow to 30% of the total US population (132.8 million).
As of 2010, the purchasing power of Hispanics grew 48% to $1.2 trillion, according to the University of George Selig’s Center for Economic Growth. From music and movies, TV, to food and beverages, the Hispanic culture has become part of America’s Mainstream. Today about one in six Americans identify as Hispanic.
Hispanics have a larger household size than non-Hispanics. According to the 2010 US Census Bureau, the average Hispanic household size is 3.53 people compared to 2.45 for non-Hispanics. In 2010, 26.3% of family households in which a Hispanic person was the householder, consisted of five or more people. In contrast, only 10.7% of non-Hispanic family households were this large.
Research has shown that Hispanics are very “Brand Loyal”. If Hispanics feel a certain product or service is good for them and is of good quality, they will become loyal purchasers/users of those products/services. A major influence among Hispanics today, in regards to marketing, is the positive effect of Spanish-language advertising. Companies using Spanish-language medial will be most successful in building market share among the Hispanic population.
" HISPANIC MEANS...OPPORTUNITY "
Ole Advertising Inc. 1997 Annapolis Exchange Parkway, Suite 300 Annapolis, MD 21041 www.oleadmedia.com